In this episode we bring in Eric Horton from Limar to talk with us. He educates us about Limar helmets and the company. The company and the helmets are packed with tons of cycling heritage, cutting edge technology, and safety.

Eric walks us through his history in product development at Fox, Specialized, Giro, and Limar. Before diving deeper into the Limar history and helmets, we get some good stories about chasing Mario Cipollini and riding with Giovani Lombardi.

Eric talks us through the line up of helmets. Before the recording Limar sent us an Air Master and Ultralight to try out. Rob and I add some of our experience to the conversation. To sum it up, the helmets are great and we absolutely recommend them.

It was a great conversation and lots of fun to go through some cycling history with Eric. Additionally, Eric talks about the direct to consumer model that Limar is using. We talk a bit about how direct to consumer is changing the industry and what that future might hold for more premium brands.

Limar has offered NFR listeners 25% off your order at limaritalia.com with the code “NFR25” at checkout.